We have a special guest on the blog today Ron Karr. Ron is the author of the CEO Bestselling Book Lead, Sell or Get Out of the Way and is an in-demand speaker and consultant on building high performance sales cultures. For more information, go to https://www.ronkarr.com
By Ron Karr
Justin Bieber is by far the biggest teen sensation today and for that matter one of the biggest stars of all. At the ripe old age of 17, you may be wondering how he achieved this phenomenal success. Truth be told, he did it the old fashioned way; a lot of hard work coupled with ingenuity.
In looking at his success over the past 4 years, the three key strategies he used to build his fame are what I have been urging my audiences as a motivational sales speaker to do themselves on a daily basis. And you can use them too to enhance your success in life.
Justin knew that in order to succeed, he had to win over all of his market segments. That included the fans, radio stations and recording studios. He first started making YouTube videos of his songs and posted them on the internet. Slowly but surely, he developed a following until one day a record produce saw his video and signed him to a contract.
Justin did not stop there. He then went to hundreds of radio stations to promote his songs and gain their support to play them on the air. He gained their support not just by showing up, but by using the internet to make the radio stations successful. Before each appearance, he would send tweets, write blogs on where he was appearing next. Fans started to show up and before you knew it the radio stations had huge throngs outside their studios waiting for Justin. He made the radio stations successful that were happy to return the favor.
Be Damn Good
There is an old marketing saying that you are your best marketing brochure. Want to sell more of your stuff and ideas, be good at what you do. Better yet, be great at what you do.
Create a Phenomenal Customer Experience
| Justin excels at creating phenomenal customer experiences. He is all about being out there with his fans and making sure they are enjoying themselves. On this morning’s Today Show, Justin was promoting his upcoming movie and talked about how he enjoyed going to the top row of the venues he was playing at and giving front row tickets to some of those folks. That act alone has created hundreds if not thousands of lifetime fans who are now promoting his work to all of their friends. He understands the power of the customer experience and how that can propel anyone’s success.
During that same interview, Matt Lauer brought in a female fan from the street to ask Justin a question. The girl was in shock. First thing Justin did was to give her his 3 D glasses and made her feel comfortable. After answering the question, he told the girl to come here and he gave her a hug. In Matt Lauer’s words to Justin, “you just made that girl a hero in the eyes of her friends”. Justin knows that each and every encounter with a customer is an opportunity to either lose or win a customer for life. He excels at winning customers for life.
Justin Bieber may only be 17 years of age, but he has a lot to teach all of us on how to propel both our organizations and ourselves to greater levels of success.
Reposted with permission: ©2011 Ron Karr All Rights Reserved If you want to re-post or republish, please contact Ron Karr.
Ron Karr is acclaimed by business leaders as "America's Business Transformation Expert." President of the business consulting firm Karr Associates, Inc., Ron is a captivating speaker and in-demand business consultant. Karr Associates, Inc. specializes in helping organizations and professionals generate remarkable sales and operational results with the The Titan Principle® and helps companies design and implement positioning and sales strategies that accelerate both sales growth and overall profitability.