Liz’s Leadership Insights Blog

Piloting Change Communication

Piloting Change Communication

As you well know, the most brilliant change initiative will fail if it’s not implemented well. A brilliant change initiative will also fail - or at least not go as seamlessly as it could - if there is no intentional communication strategy - before, during, and after the change. With clear communication before, during, and after, the likelihood of team acceptance and implementation improves drastically. Without clear communication, acceptance and implementation is much more difficult.   A...

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Smooth and Easy Sells

This is going to sound a bit "touchy-feely", but one of the tricks in writing marketing copy and designing marketing pieces is to ensure the "subtle" side is addressed as well as the overt message. To help your prospective customers not only UNDERSTAND what you're selling, the prospects also need to FEEL good about what you're selling and about you. When they do, you take away a number of their hesitations to buying. If they understand what you're selling, but something feels "off" to them,...

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