The Leadership Insights Blog by Liz Weber, CMC, CSP
Effective Leadership Strategies to Boost Your Business
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Are You Working Your Sales Process?
Having and following a consistent sales process allows you to easily move through the process as you transition leads to prospects to satisfied customers. Here's a basic 10 Step Sales Process I've shared with my clients.
When Things Change, Change Things Intentionally
When a change occurs (i.e., new software program, new employee, new product or process, etc) it brings positives and negatives. Often an employee's fears of change (loss of control, fear of failure, fear of letting go, etc) will kick in and the employee will resist the change out of fear.
Little Things DO Mean A Lot!
It doesn't take much. It doesn't take a lot of time, effort, or money to let your employees know you appreciate them and the talents they bring to your organization. Sometimes a simple, sincere Thank you is all that's needed.
Model Solid Leadership By Reading & Communicating with Your Team Members Correctly
Every effective manager knows: Nothing gets done unless you're able to effectively communicate with and leverage the talents of your team members. However, that's often easier said than done.
"Sell" the Benefits Your Work Provides – Not the Products & Services
Most people buy on emotion: They want something that will make them feel good or take a problem, issue or pain away.
People (& businesses) buy products & services because they want the BENEFITS or RESULTS those products & services provide.
Don’t Work So Hard: Target to Grow Your Pool of Tier 1 & 2 Customers
If you want to increase your customer base, be smart and target the types of customers you really want.
Tell Me What You Want!
I don't know what to do. I'm struggling. One of my managers said to me the other day, 'I don't know what you want! Tell me what you want and I'll help you do it. We've got to stop running around like our hair's on fire.'
Know How You’re Different & Valuable – Know Your USP
If you want prospects to first notice you, second pay any attention to you, and then third, buy from you, you need to make it easy for them to choose you over someone else. You need to make it easy for them to pick you.