I provided a seminar on Business and Marketing Plans for a group of senior managers recently. At the end of the session, during our final question and answer session, one attendee said, "I understand the value in everything you've shared today, but what can I do to increase sales right now?" Good question. I'm sure others wanted to know the same thing. I wish I had a sure-fire, guaranteed-to-succeed answer. But I don't. No one does. And if someone says they do, be very careful. Because if...