Who Do I Want As My Customers?

We've been doing a lot of work with clients lately on fine-tuning their marketing efforts. A crucial step in this process is getting crystal-clear on just who they want to have as a customer. Now I know this sounds like a somewhat strange activity. But you'd be amazed at the number of businesses who believe they can and should service everyone. Selling to anyone and everyone sounds great in theory, but in reality, it can cost you money, waste your time and resources, and drive your "real"...