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Jul 222014
 
Little Things DO Mean A Lot!

It doesn't take much. It doesn't take a lot of time, effort, or money to let your employees know you appreciate them and the talents they bring to your organization. Sometimes a simple, sincere Thank you is all that's needed. A few years ago while conducting leadership training, I was [Read More...]

Jul 152014
 
Model Solid Leadership By Reading & Communicating with Your Team Members Correctly

Every effective manager knows: Nothing gets done unless you're able to effectively communicate with and leverage the talents of your team members. However, that's often easier said than done. If you're frustrated with your team members when they don't seem to understand basic things you're trying to convey, remember: Take [Read More...]

Jul 082014
 
"Sell" the Benefits Your Work Provides - Not the Products & Services

Most people buy on emotion: They want something that will make them feel good or take a problem, issue or pain away. People (& businesses) buy products & services because they want the BENEFITS or RESULTS those products & services provide. Newlyweds don't get excited because they "got a mortgage." [Read More...]

Jul 012014
 
Don't Work So Hard: Target to Grow Your Pool of Tier 1 & 2 Customers

If you want to increase your customer base, be smart and target the types of customers you really want. Tier 1 Customers are your ideal & highly profitable customers.They bring new needs to you to service -- typically because you have an established track record of successfully helping them. They [Read More...]