The Leadership Insights Blog by Liz Weber, CMC, CSP

Effective Leadership Strategies to Boost Your Business

"Sell" the Benefits Your Work Provides - Not the Products & Services

"Sell" the Benefits Your Work Provides – Not the Products & Services

Most people buy on emotion: They want something that will make them feel good or take a problem, issue or pain away. People (& businesses) buy products & services because they want the BENEFITS or RESULTS those products & services provide.

To Be Nimble You Need Concise Plans, Values, Respect, and Necessary Conversations

If you haven’t read it yet, read Adam Bryant’s book: Quick and Nimble – Lessons from Leading C.E.O.’s on How to Create a Culture of Innovation.

If Zoop® is Valuable, Why Aren’t You?

I attended a conference yesterday and had the opportunity to hear Mark Sanborn give the closing keynote. Mark is an internationally acclaimed business speaker on leadership.
Creating Procedures - Keep It Simple

Creating Procedures – Keep It Simple

I was recently asked to provide some insights into how an organization can easily, yet effectively, create documented procedures (i.e., systems). If you've followed any of my writings over the years, you know I'm a huge proponent of checklists, procedures, and simple documentation to ease a leader's and the team's working lives.
Fish In The Right Ponds

Fish In The Right Ponds

I heard Greg Caruso of Successful Exits share a story recently that I found valuable for my clients because of its simplicity and truth.  When he was young, Greg loved to fish.
What Are You Waiting For?

What Are You Waiting For?

I've just started working with a client who desperately needs to increase sales.  His company hired a new sales representative over a month ago.  

Who Do I Want As My Customers?

We've been doing a lot of work with clients lately on fine-tuning their marketing efforts. A crucial step in this process is getting crystal-clear on just who they want to have as a customer.
Plan Well - You Want Them to Accept It Not Applaud It

Plan Well – You Want Them to Accept It Not Applaud It

I recently experienced the same thing I tell my clients, and honestly, it was a bit deflating. Yet, it was the right feeling. It meant success.

Guest Post: Ron Karr

We have a special guest on the blog today Ron Karr. Ron is the author of the CEO Bestselling Book Lead, Sell or Get Out of the Way and is an in-demand speaker and consultant on building high performance sales cultures.

Guest Post: Gina Schreck

We have a special guest on the blog today. Technology expert Gina Schreck, founder of Synapse. Gina has written a terrific article that we'd like to share with you.