The Leadership Insights Blog by Liz Weber, CMC, CSP

Effective Leadership Strategies to Boost Your Business

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Category: Sales, Marketing & Customer Service

Fish In The Right Ponds

I heard Greg Caruso of Successful Exits share a story recently that I found valuable for my clients because of its simplicity and truth. When he was young, Greg loved to fish.

Can You Provide Extraordinary Service?

What do you think of when you hear "Extraordinary Customer Service?" For most business owners or managers, when we hear those three words we immediately think of costly endeavors to win over or win back customers.

Let Me Introduce Myself

Hmmm, this is interesting. This meeting with the executive team was supposed to start at 9AM and here it is 9:05AM and no one is here yet.

What Are You Waiting For?

I've just started working with a client who desperately needs to increase sales. His company hired a new sales representative over a month ago.

Get it “Right”

My company is working with several clients who are at that stage of their business planning process where we're analyzing their marketing strategies.

Why You?

Why do your customers come to you? Why do they pay you money for your products or services instead of another organization? Why you?

Get Customers. Get to Know Them

I recently received a thank you note from Matt, one of my nephews. I had helped him revise his resume and practice for interviews, as he needed to "get" a co-op in his final semester of college in order to graduate.

Smooth and Easy Sells

This is going to sound a bit "touchy-feely", but one of the tricks in writing marketing copy and designing marketing pieces is to ensure the "subtle" side is addressed as well as the overt message.

There Is No Magic Pill

I provided a seminar on Business and Marketing Plans for a group of senior managers recently. At the end of the session, during our final question and answer session, one attendee said, "I understand the value in everything you've shared today, but what can I do to increase sales right now?"

Who Do I Want As My Customers?

We've been doing a lot of work with clients lately on fine-tuning their marketing efforts. A crucial step in this process is getting crystal-clear on just who they want to have as a customer.