Sales and Marketing | Weber Business Services LLC

Create a Better Work Environment – Redeploy Your Talent

I try to notice trends in what my clients are facing. Last week presented a trend I couldn’t help but notice: Three of my clients were tired, frustrated, and struggling to please customers’ shifting and very challenging demands.

Are You Working Your Sales Process?

Having and following a consistent sales process allows you to easily move through the process as you transition leads to prospects to satisfied customers. Here's a basic 10 Step Sales Process I've shared with my clients.

Don’t Work So Hard: Target to Grow Your Pool of Tier 1 & 2 Customers

If you want to increase your customer base, be smart and target the types of customers you really want.

Know How You’re Different & Valuable – Know Your USP

If you want prospects to first notice you, second pay any attention to you, and then third, buy from you, you need to make it easy for them to choose you over someone else. You need to make it easy for them to pick you.

Where’s April?

He didn't realize he'd even said it, yet my husband had stopped in his tracks and had basically bellowed the question across the dining room of one of our favorite lunch spots. Upon entering the dining room, he'd done a quick scan to ensure April was there.

Are you Valuable or Valued?

We've heard over and over "Add value for your customers!" But what does that mean? According to Webster's Dictionary, VALUE means "Monetary or material worth".

Why Don’t They…?

Have you ever gone into a store and had a heck of a time trying to find what you wanted? You finally had to have someone lead you to it because the store’s signage was poor. Like me, you probably thought, “Why don't they just put up clear signage?”

Go Where Your Customers Are Going To Be

When asked what helped him become the great hockey player he was, Wayne Gretzky infamously replied, “I go where the puck is going to be.” Because of that simple philosophy, he would be at the right place at the right time; he’d get the puck and score.

Service Your Customers – Turn Them Away

I experienced some of the best customer service you can receive yesterday. I was turned away. I had met with a web site designer to talk about redesigning and upgrading my websites. We discussed the shopping cart and site hosting services I currently use and need.

What Are You Waiting For?

I've just started working with a client who desperately needs to increase sales. His company hired a new sales representative over a month ago.

The Leadership Insights Blog by Liz Weber, CMC, CSP

Effective Leadership Strategies to Boost Your Business

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Tag: Sales and Marketing