"Tough" leaders and organizations don't use the "excuse" of tough times to "finally get rid of some poor performers." "Tough" leaders and organizations don't wait for tough times to focus on doing what they do more efficiently. And "tough" leaders and organizations don't wait until tough times to finally pay attention to what their customers have been requesting for months if not years. "Tough" leaders and organizations have been doing the tough stuff all along. That's why they're tough and so many others are not.