The Leadership Insights Blog by Liz Weber, CMC, CSP

Effective Leadership Strategies to Boost Your Business

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Tag: Mission

Use the Strategic Plan as a Daily Management Tool

Keep in mind, when you use the strategic plan as a daily management tool... The Vision is "The Big Goal." It's THE thing you are working to achieve together. The Mission explains what you do as an organization.

Get it “Right”

My company is working with several clients who are at that stage of their business planning process where we're analyzing their marketing strategies.

Plan Well – You Want Them to Accept It Not Applaud It

I recently experienced the same thing I tell my clients, and honestly, it was a bit deflating. Yet, it was the right feeling. It meant success.

That’s Not My Job

I recently had lunch with a consulting colleague. He'd just left a client meeting and was rubbing his temples in an attempt to ease a headache.

Let’s Talk Visions First – Then Missions

The vision and mission are two separate and distinct components of your most important leadership tool: the strategic plan. And unlike many others who work in strategic planning, I'm a stickler when it comes to clients understanding the purpose of a vision statement and a mission statement.

A Mission Statement Clarifies Why You Exist

Unlike the vision statement, which creates a clear picture of what we want to accomplish or become, the mission statement, clarifies what we do as an organization; why we exist; what purpose we serve. That's its job.