Marketing | Weber Business Services LLC

Create a Better Work Environment – Redeploy Your Talent

I try to notice trends in what my clients are facing. Last week presented a trend I couldn’t help but notice: Three of my clients were tired, frustrated, and struggling to please customers’ shifting and very challenging demands.

Are Your Customers Outgrowing You?

Hmmm. Another customer just selected a competitor for their next project. That’s the third time that’s happened this quarter. Like the others, you thought you’d worked well with the customer.

Grow Your Business: Market Someone Else’s

I just completed helping one of my small business clients (let’s call him Ted) with his sales and marketing quandary.

Are You Working Your Sales Process?

Having and following a consistent sales process allows you to easily move through the process as you transition leads to prospects to satisfied customers. Here's a basic 10 Step Sales Process I've shared with my clients.

"Sell" the Benefits Your Work Provides – Not the Products & Services

Most people buy on emotion: They want something that will make them feel good or take a problem, issue or pain away. People (& businesses) buy products & services because they want the BENEFITS or RESULTS those products & services provide.

Know How You’re Different & Valuable – Know Your USP

If you want prospects to first notice you, second pay any attention to you, and then third, buy from you, you need to make it easy for them to choose you over someone else. You need to make it easy for them to pick you.

Fish In The Right Ponds

I heard Greg Caruso of Successful Exits share a story recently that I found valuable for my clients because of its simplicity and truth. When he was young, Greg loved to fish.

Get it “Right”

My company is working with several clients who are at that stage of their business planning process where we're analyzing their marketing strategies.

Why You?

Why do your customers come to you? Why do they pay you money for your products or services instead of another organization? Why you?

Smooth and Easy Sells

This is going to sound a bit "touchy-feely", but one of the tricks in writing marketing copy and designing marketing pieces is to ensure the "subtle" side is addressed as well as the overt message.

The Leadership Insights Blog by Liz Weber, CMC, CSP

Effective Leadership Strategies to Boost Your Business

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