The Leadership Insights Blog by Liz Weber, CMC, CSP

Effective Leadership Strategies to Boost Your Business

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Category: Sales, Marketing & Customer Service

Communicate Your Way to the Culture You Want

We’ve heard for years, and possibly for decades, that communication is critical for leadership success. Okay. We know that.

Is Your Business Ready for an Open House?

For most individuals who have shopped for a home, the experience of touring various homes is enlightening. There are invariably homes that we view that are over our home purchase budget.

How Far Do Your Customers Say You Clear The Performance Bar?

In just the past few days, how many times have you been disappointed in the quality of service, responsiveness, and basic courtesy you’ve experienced?

Grow Your Business: Market Someone Else’s

I just completed helping one of my small business clients (let’s call him Ted) with his sales and marketing quandary.

Are You Working Your Sales Process?

Having and following a consistent sales process allows you to easily move through the process as you transition leads to prospects to satisfied customers. Here's a basic 10 Step Sales Process I've shared with my clients.

"Sell" the Benefits Your Work Provides – Not the Products & Services

Most people buy on emotion: They want something that will make them feel good or take a problem, issue or pain away. People (& businesses) buy products & services because they want the BENEFITS or RESULTS those products & services provide.

Don’t Work So Hard: Target to Grow Your Pool of Tier 1 & 2 Customers

If you want to increase your customer base, be smart and target the types of customers you really want.

Know How You’re Different & Valuable – Know Your USP

If you want prospects to first notice you, second pay any attention to you, and then third, buy from you, you need to make it easy for them to choose you over someone else. You need to make it easy for them to pick you.

What’s Your Legacy?

As we draw close to Christmas, I thought I'd share this article from my archives as it reminds me of a special person. It also causes me to focus on how important each person we come in contact with is...

See Your Business From the Other Side

Do the unthinkable -- be your own customer. Take a critical look at your organization one afternoon and walk through the front door as a first-time customer would.