A Mission Statement Clarifies Why You Exist

Unlike the vision statement, which creates a clear picture of what we want to accomplish or become, the mission statement, clarifies what we do as an organization; why we exist; what purpose we serve. That's its job. Webster's Dictionary defines mission as "an assignment or task to be carried out." The mission statement clarifies for everyone who works with us and those with whom we interact, just what business we're in. I become frustrated when someone says, "I don't care what you call it:...