An association executive director asked during a recent coaching conversation, “Am I doing something wrong, or why are the strategic plan review meetings I hold with my senior staff so boring? My Director of Operations said yesterday, ‘It feels as if all we’re doing is tracking stuff so we can mark it off this master plan.’ You know what? She’s right. That’s exactly what it feels like.” Well I wish I could say I was stunned by his revelation, but I wasn’t. Because, tracking strategic plans...

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