This is going to sound a bit "touchy-feely", but one of the tricks in writing marketing copy and designing marketing pieces is to ensure the "subtle" side is addressed as well as the overt message. To help your prospective customers not only UNDERSTAND what you're selling, the prospects also need to FEEL good about what you're selling and about you. When they do, you take away a number of their hesitations to buying. If they understand what you're selling, but something feels "off" to them,...

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