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"Sell" the Benefits Your Work Provides - Not the Products & Services

"Sell" the Benefits Your Work Provides - Not the Products & Services

Most people buy on emotion: They want something that will make them feel good or take a problem, issue or pain away.

People (& businesses) buy products & services because they want the BENEFITS or RESULTS those products & services provide. Newlyweds don't get excited because they "got a mortgage." They get excited because a mortgage will allow them buy their first home.

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Posted by Liz Weber CMC on July 8, 2014 in Sales, Marketing & Customer Service and tagged , ,

 

Strategic Planning - Understanding Strategic Versus Operational

Strategic Planning - Understanding Strategic Versus Operational

We’re now in the midst of the traditional strategic planning season. Given that, we’re partnering with several organizations whose planning teams are working hard to outline a clear, focused path forward for their respective organizations. For leaders who have previously experienced the strategic planning process, this process can be frustrating, stimulating, demoralizing, and energizing all at the same time. However, for leaders who struggle to comprehend the need to define and capture new strategic initiatives while not documenting and tracking oppressive current operations, the strategic planning process can be perplexing to say the least. Being able to understand and accept the difference in strategic versus complex operational actions is key to successful strategic planning.

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Posted by Liz Weber CMC on August 20, 2019 in Strategic Planning and tagged ,

 

The Rapidly Diminishing Leadership Skill

The Rapidly Diminishing Leadership Skill

I’m seeing it more and more frequently. In discussions with clients and colleagues, they see it too. This fundamental leadership skill is diminishing in leaders across industries, across generations, and ethnicities. It’s fading less rapidly at the executive level. Several of my clients admit it’s diminishing within their executive teams as well. However, I see it more obviously with mid-level managers.

Managers are losing the ability to stay focused on the task at hand and deliver what is expected.

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Posted by Liz Weber CMC on July 23, 2019 in Leadership Development and tagged , ,

 

Analyzing Your Leadership Adjectives

Analyzing Your Leadership Adjectives

What can basic random words, adjectives, tell you about your leadership? I believe quite a bit. Let me explain. Last week a colleague and I were discussing various ways to help leaders visualize and internalize specific changes needed to help them, their teams, and their organizations to be even more effective. A simple way to do this is to simply analyze your leadership adjectives. The words used to describe your leadership often describe your leadership challenges.

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Posted by Liz Weber CMC on June 25, 2019 in Leadership Development and tagged , ,

 

What Is Your Leadership Doing to the Organization’s Culture?

Manager's Corner™: What Is Your Leadership Doing to the Organization’s Culture?

How much of an impact is your leadership having on your organization’s culture? If you don’t already know, it’s time to stop and assess its impact. If you do already know, and the impact you’re having isn’t positive, what are you doing to correct it?

If you already know the impact your leadership is having on your organization’s culture is not positive, what are you doing to correct it?

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Posted by Liz Weber CMC on May 21, 2019 in Leadership Development and tagged , , , , ,