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Credibility – Now More Than Ever

Credibility - Now More Than Ever

No matter what you call it–Your organization’s reputation, relationships, goodwill, or brand, your organization’s credibility with your customers is what will help your organization make it or lose it – especially when times are tough. Your organization’s credibility has formed through the years as a result of the numerous professional, volunteer, and community interactions your team has had. Each interaction has been a grain of sand adding to and forming the entity that has become “your organization.”

Now the big leadership question for you is:

  • Just what type of entity have you and your team created over the years?
  • Is it one your customers will return to time & again?
  • Is it one that in good times and bad, your customers can count on to deliver its best every time?
  • Would your customers say they like doing business with you because it’s easy?
  • Would they say your organization is solid?
  • Or, would they say, when times are good, it’s great doing business with you but when times are tough, your organization is inconsistent, your employees are scattered, and your organization’s systems cause more headaches than solutions.

If you don’t know the real answers to the questions above, it’s time to ask your customers. By real answers I mean, the answers your customers will actually give you when asked one-on-one. I don’t mean what you think they’ll say. I mean what they will say – the good, the bad, and the ugly. If just the thought of asking those questions one-on-one with your customers causes your team members to panic, that should tell you something. Which of your customer service systems cause frustration for customers? What pricing or cancellation policies make no sense and actually drive your customers to your competitors? What types of unprofessional behaviors from your team have your customers dealt with in the past 12 months? What could your organization do to make it easy for your customers to want to and do business with you? What do you need to do better – now more than ever?

Now more than ever, business leaders need to reinforce the importance of customer relationships throughout their organizations. Now more than ever, business leaders need to help their employees understand that when money is tight, tensions are high, industries are shifting, and the future is unknown, trusting, solid, professional relationships will win more business than haphazard, gimmicky promotions. When the environment seems unstable, your customers look for that light in the storm to provide one source of stability; one source of consistency; one source of unshakable credibility. Now more than ever, it’s time to solidify your organization’s credibility, and viability, with your customers.

Now more than ever, it’s time to do your job and strengthen your organization’s credibility.


Copyright MMX – Liz Weber, CMC, CSP – Weber Business Services, LLC – www.WBSLLC.com +1.717.597.8890

Liz supports clients with strategic and succession planning, as well as leadership training and executive coaching.

Liz Weber CMCLiz Weber, CMC CSP

Liz Weber coaches, consults, and trains leadership teams. She specializes in strategic and succession planning, and leadership development.

Liz is one of fewer than 100 people in the U.S. to hold both the Certified Management Consultant (CMC) and Certified Speaking Professional (CSP) designations.

Contact Liz’s office at +1.717.597.8890 for more info on how Liz can help you, or click here to have Liz’s office contact you.


Copyright © Weber Business Services, LLC All rights reserved.


116 thoughts on “Credibility – Now More Than Ever”

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    1. Liz Weber says:

      Thanks for taking the time to post your note!

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      Thanks Jackie! I’m glad it made sense to you.

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      Thanks! Please check out our RSS feed and sign-up for our monthly leadership ezine as well! C

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    I just signed up to your blogs rss feed. Will you post more on this subject?

    1. Liz says:

      I write about leadership every month. Take a look at the other categories on the blog for more on this and other topics.

  8. Don says:

    Ms. Weber I think your post is spot on. It is easy to be the good person when times are good but when times are testing that is the measure of a great company if they put the customer first. A sports writer at the turn of the century said “…it’s not if you win or loose but how you play the game”. I could write much more on this subject.

    1. Thanks Don I appreciate your note. Yes it’s easy to be “good” when times are easy as you can hide under the radar better. However, your true colors shine when there’s a storm. I hope you come back to my blog often.

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      Yes! Go to our website https://wbsllc.com and subscribe to our Manager’s Corner monthly ezine. You’ll get the article each month. Enjoy & thanks for the note. Liz

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Posted by Liz Weber CMC on October 19, 2010 in Leadership Development and tagged , , , ,