This is going to sound a bit "touchy-feely", but one of the tricks in writing marketing copy and designing marketing pieces is to ensure the "subtle" side is addressed as well as the overt message.
I provided a seminar on Business and Marketing Plans for a group of senior managers recently. At the end of the session, during our final question and answer session, one attendee said, "I understand the value in everything you've shared today, but what can I do to increase sales right now?"
I received a telephone call recently from a client desperately trying to fill a vacancy in her accounting office. After describing the situation she read the position description to me.
It's happening again. We've been contacted by several clients all dealing with the same issue: current top management is ready to move on (retire, sell, quit, transfer to a new division, etc.) and there's no staff ready or able to replace them.
Recently a colleague asked me for advice to help him with one of his clients. My colleague's been working with this particular client for several years, but it's getting to a point of frustration where my colleague's ready to walk away.
