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 Monica’s professional background includes extensive Strategic Planning, Sales and Marketing, Personnel Management, and Operations Management experience.
Monica has:
Experience in all aspects of start-up projects requiring cutting-edge leadership skills.
Vast financial management and strategic planning experience for multi-million dollar operations.
Successfully developed and implemented brands in diverse industries.
Effectively managed Brand Marketing Strategy through field sales, advertising, PR, and promotions.
Effectively managed and motivated personnel and teams toward top performance.
As an executive in two multi-national corporations, Whirlpool and MCI Telecommunications for over 10 years, Monica achieved many things:
At MCI, Monica comprehensively directed all revenue/investment analysis, reporting, compensation, resource allocation/management, capital funding, and technological strategies for Small Business Operations division, which services for a customer base of 2.5 million via 6 customer service and telemarketing centers.
At MCI, Monica formulated and orchestrated initial department operations with full accountability for a $140M annual operating budget and a $25M capital budget. Additionally, she handled all aspects of analysis, planning, and reporting for a $1.2B revenue plan.
At Whirlpool, she let its first innovation concept from an idea to a successful business. This $1.5 M business was projected to grow to $20M within 5 years.
At Whirlpool, Monica developed a national brand identity through marketing material development, advertising, PR and grass roots marketing programs including merchandising product line and services at tradeshows.
Monica has hired, trained and managed over 1,000 field and corporate staff members.
Monica has an MBA in Marketing from American University (Washington, D.C) and a BA from Dickinson College (Carlisle, PA).
Monica is an excellent communicator skilled at both oral and written communication. Her dynamic personality provides her with the framework necessary for team based problem solving and implementation. Monica’s hands-on approach to Management Consulting provides the team with an environment conducive to developing and implementing realistic tactical strategies.
In addition to Strategic Plan development, Monica is known for the successful implementation of her plans. Monica has successfully led clients through operational and process changes, technology and software integration, personnel development including the development of integrated performance management and compensation programs, hiring and development of top performers, growth and expansion implementations. Adept at training, Monica has conducted dozens of training programs on Strategic Planning, Sales and Marketing Strategies, Human Resource Development and Customer Service.
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