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Have you ever gone into a store and had a heck of a time trying to find what you wanted? You finally had to have someone lead you to it because the store's signage was poor. Like me, you probably thought, "Why don't they just put up clear signage?"Have you ever tried to reorder from one of your suppliers only to be put through the third degree because they're updating their Customer Service Management System. Like me, you probably thought, "Why couldn't they just upload my account history from their old system instead of wasting my time?"Have you ever gone to one of your favorite restaurants for a relaxing dinner, only to find the menu has changed and your favorite entree has been "improved"? Like me, you probably thought "#&%^@#" - or more diplomatically - "Why did they have to mess with it? No other restaurant could prepare it the way they used to." Why don't they...?
It's easy for each of us to identify what other businesses are doing wrong to make it hard, a waste of time, or disappointing for us as customers to do business with them. However, when was the last time we took an honest look at our own businesses and asked: Why don't we...?
If it's been awhile since you've thought about these things, it may be time. Why don't you do it now? Copyright 2006 - Liz Weber, CMC - Weber Business Services, LLC. Permission to reprint this article is granted as long as you use the complete attribution above - including live website link and e-mail address - and you send me an email at liz@wbsllc.com to let me know where the article will be published. |
